I fix the steps where customers drop off.
Product manager with 8 years in consumer financial products and fintech. Conversion, onboarding, fraud, and lending.
Selected work
New shopper experience at Own Up
+144%
Redesigned the path for new shoppers and tested it against the existing flow.
Context
Customers landing on our homepage were not fully understanding the benefit of working with Own Up. I led an end-to-end redesign of our home page.
What I did
Defined success metrics, conducted customer interviews, worked with design and engineering to develop a new UI/UX.
Result
Conversion into the product funnel up 144% over the length of a 3 month project.
0-to-1 product at Own Up
30% of revenue
Built a new product from scratch that became a major share of monthly company revenue.
Context
Working with the VP of Partnerships, we identified an opportunity to parter with Realtor.com to intake leads directly from their site.
What I did
I worked to udnerstand how data would be ingested, defined a key MVP landing page, and determined how we would direct users into our funnel.
Result
The product generated 30% of monthly company revenue.
Fraud detection at Suncoast CU
-95%
API-driven fraud detection for new account openings at a credit union.
Context
After launching a new account opening process, we identified a key fraud vector that was being attacked.
What I did
I identified the weakness through data analysis, investigated the payments API to identify what was available, and implemented a successful fraud check to cut back on fraudulant activity.
Result
Fraudulent account openings down 95%.
Experience
Product ManagerVirtual card adoption +21%; multi-product order rate +15%
Product ManagerGenerative AI pricing tool: loan officer efficiency +25%; document tracking MVP: engagement +125%; new loan product: +$78M loan volume
Product Manager (contract)Data analytics team for financial compliance reporting
Senior Product ManagerShopper conversion +144%; 0-to-1 product at 30% of revenue
Product OwnerFraudulent openings -95%; new accounts +20%
Product ManagerOnboarding time -87%; Command Prompt engagement +35%
How I work
Start with the drop-off
I look for where people leave before deciding what to build.
Test before scaling
Small experiments first, so decisions rest on results and not opinions.
Keep teams aligned
Clear problem statements and shared metrics for engineering, design, and stakeholders.
About
I'm a product manager based in Northeast Florida. My work centers on conversion, onboarding, fraud prevention, and checkout-stage improvements in lending and payments.
A/B testing, product-led growth, SQL, Looker, Fullstory, Figma, Jira and Linear, and AI tooling. BBA in Information Systems, University of Toledo.